Decisions made on your key facts
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MMP – Marketing Management Process

Our tasks are based on the Marketing Management Process

Marketing Analysis & Forecast

Macro Environment / Opportunities & Threads

Government,
Law, Policy

Economy

Technology

Ecology

Conclusion

Management Summary & Outlook

Decision Memo & Outlook

Task: Expansion / Larisa Buga
Höhenring 29 · 97348 Markt Einersheim · Germany
Tel.: +49 170 2951533 · buga(throatwobblermangrove)task-expansion.com
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Society and Culture

Market

Distributors

Segmentation

Planning within shared workshop together with the client as shown here in the example:

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Needs

Attractiveness

As shown here in the scoring model:

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Own Position

As shown here in the scoring model:

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Competitors Position

Planning within shared workshop together with the client as shown here in the example:

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Strenghts & Weaknesses

Strengths and weaknesses in example of internet-based software solution flowtix®

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McKinsey Portfolio

Development of the McKinsey-Portfolio on example of internet-based software solution flowtix®

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SWOT Analysis

Development of SWOT analyisis on example of internet-based software solution flowtix®

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Marketing Strategy

Marketing Target Group

… for 4 distributive channels:

The target group is commonly defined with you from market segments to the highest levels of attractiveness

Marketing Goal

Marketing targets are based on the following dimensions:

Positioning & USP

… will be mutually defined with you

Product

As Interim Manager we support you with

Price

Distribution

Communication / Promotion

We secure your brand appearance and image. Together with our company CCM BugaGloede & Friends, which is confident in retail, we can deliver

People

Process

Place

Budgeting